Tesla's European sales kept surging in September. The company registered 68,776 new cars across the EU, UK and EFTA countries in September 2026, up 72.5% from 39,866 a year earlier, according to figures the European Automobile Manufacturers' Association (ACEA) released on Thursday, Oct. 22, 2026. Its market share in that region rose to 5.0% from 3.2%.
Tesla's numbers
- EU only, September: 45,866 registrations, up 78.6% from 25,681; 4.7% market share.
- EU + UK + EFTA, January–September: 260,575, up 50.0% from 173,719; share 2.5% vs. 1.7%.
- EU only, January–September: 188,035, up 68.9%.
AM-online noted that Tesla grew faster than the wider battery-electric market in the region, which rose 59.9% in September and 41.9% year to date.
BYD and Chery are growing faster
BYD registered 49,953 cars across the EU, UK and EFTA in September, up 98.7%, and 283,997 for the first nine months, up 134.6%. That puts BYD ahead of Tesla year to date, and AM-online reported it has also passed Ford (277,269). Chery Automobile's combined brands (Chery, Jaecoo, Jetour and Omoda) reached 260,650 year to date, just 75 cars ahead of Tesla, AM-online said.
EVs hit nearly 30% of EU sales
In the EU alone, 290,117 battery-electric cars were registered in September, up 72.9%, for a 29.9% share of a 971,048-car market, electrive calculated from the ACEA data. Germany (88,599, up 94.7%) and France (65,243, up 107.5%) led the gains. Year to date, EVs hold 22.7% of the EU market, up from 16.1%, while hybrids remain the most popular powertrain at 36.3%. ACEA said its current-year figures are provisional.
The European rebound matches what Tesla told investors this week, when it said it ended the third quarter with its largest vehicle backlog in four years. Tesla is also expanding its Berlin factory.